Mouseflow Is A Website Heatmap Tool For Increased Conversion And Website Optimization


Like a CCTV, a Mouseflow will show you the recorded behavior of your web visitors. It’s a tool purposely designed to help you understand how visitors behave when they come to your website, with the help of a recording session, heat map, and other devices. Thanks to a funnel feature, you can hone in on a dropped-session to find out what happened. Already, more than 45,000 clients are using it.


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The learning curve is smooth, which a team can understand. If needed, anyone can initiate recording, even those hosted by the iframe. You get the option of speeding up or skipping the record.

You will love the auto-tag feature; it automatically records your tags such as “click rage,”” click error,” and “payments.” Later you can skim through the recordings to watch what interests you.


Benefits of using Mouseflow

  • It helps you to understand your visitor’s behavior, which can assist in product improvement in the future.


  • By using the rich heatmaps, you can find the impact of your experiment variations on your users.


  • Through the recordings, it’s easy to find the user behavior between the experiment variation.


  • Marketers can create a custom survey that can help them by drawing visitor’s feedback.


  • With the on-page activity tracking, you can easily trigger signup.


  • It helps improve your conversion rate after you identify some bottlenecks and work on them.


Who can benefit from the Mouseflow tool?

Anyone running a business will benefit from this tool. Looking at what we just mentioned above, no one wants to miss out.


Also, You Can Read  Mouseflow Reviews & Product Details


Mouseflow Pricing


Although there is a free version that can give you a lot of excellent services, you can get more features when you go for a premium. The lowest plan starts from a monthly price of $29 and above.


Advantages of heatmap tool

Heatmaps are more familiar with financial analysts, social scientists, biologists, and others. They are data visualization, which comes with color to represent matric values. Let’s look at the advantages that you will get when you install the tool on your website:


Heatmap gives a complete overview of your site

It is quite impressive to have a tool that instantly alerts you of any issue in your location.

  • Click heatmaps: Shows you the clicking pattern of your visitors.
  • Scroll heatmaps: It will reveal your page-visibility through folds, and identify the problematic areas.
  • Attention heatmaps: It is interesting to know which content in your site that engages users most. That’s what you get here.
  • Movement heatmap: Just like the name depicts, it tracts the movement of the mouse.
  • Geo heatmaps: Anonymously reveals the user’s location. Which also tells you the territories where conversions are doing well and those that are not.


In essence, a heatmap tool is a necessity to speed up your web diagnostic.


Complement other tools

Although heatmap is a great tool, it still doesn’t offer a solution to everything. It has some room in the analytical toolkit for other devices that can help it work even better.


Helps to improve user experience

Your website acts as a visual communicator because it has many elements that convey a message to you. Since you value your users, their views on your words and how you formulate matters.

What’s more, you can learn what interests or irritates them.


There’s a friction score in your heatmap that helps you to automatically track heuristics that enlighten you on where the users are experiencing frustrations.


In conclusion, the ultimate function of a Mouseflow is to enhance your site’s performance. And that’s possible only after identifying the problems on your website. The diagnostic tool helps to improve your ROI.

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